žžTV

Craft compelling stories.

Every purchase tells a story. Every brand shapes perceptions. In the intricate dance of commerce and communication, marketers choreograph the moves that captivate audiences and propel businesses forward. At žžTV, the marketing minor isn’t just about learning theories—it’s about mastering the art and science of influence in the digital age.

Program Overview

žžTV’s marketing minor is a carefully curated journey through the essentials of modern marketing. Students will explore:

Microeconomics

Unravel the complex web of market forces and consumer choices. This course lays the groundwork for understanding the economic underpinnings of effective marketing strategies.

Principles of Accounting

Decode the language of business. Learn how numbers tell stories and how financial insights drive marketing decisions.

Consumer Behavior

Dive into the fascinating world of consumer psychology. Discover what makes people tick, click, and buy.

Marketing Strategy

Become the architect of brand success. Learn to craft comprehensive marketing plans that turn business goals into reality.

Why žžTV’s Marketing Minor Stands Out

žžTV’s marketing minor offers several unique advantages:

  • Expert Faculty: Learn from experienced professionals and academics who bring real-world insights to the classroom.
  • Christian Perspective: Explore marketing ethics and decision-making through the lens of Christian values.
  • Hands-on Experience: Participate in case studies, projects, and internships to apply classroom knowledge to real business scenarios.
  • Networking Opportunities: Connect with industry professionals and alumni through guest lectures, workshops, and networking events.

Review minor requirements

Why Minor in Marketing at žžTV

A marketing minor is the secret ingredient that can transform any major into a recipe for career success. It’s the perfect blend of creativity and strategy, offering students:

  • A toolkit for standing out in a crowded job market
  • The ability to decode consumer psychology and market trends
  • A foundation in business principles that transcend industries
  • The skills to turn ideas into campaigns that resonate and convert

Career Opportunities in Marketing

A marketing minor opens doors to diverse career paths across various industries. Graduates with marketing expertise are well-positioned for roles such as:

  • Marketing Coordinator
  • Social Media Manager
  • Brand Strategist
  • Market Research Analyst
  • Digital Marketing Specialist
  • Product Manager
  • Public Relations Specialist

Student Success Story

A Future in Focus

In a world where Instagram filters can transform photos taken by a novice smartphone user to rival the quality once reserved for glossy-paged magazines, žžTV student Jose Romero has achieved...

Admissions & Aid

If you’re ready for a fulfilling journey in marketing, žžTV welcomes you to apply. Get started today:

Minor in Marketing at žžTV

Embark on an exciting journey in the world of marketing with žžTV’s comprehensive minor program. Gain the skills and knowledge needed to succeed in today’s competitive business environment while grounding your education in Christian values and ethics.

Contact your program coordinator for more information about the Marketing minor.
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